How To Show Up Higher On Google (The Ultimate Local SEO Guide)

ultimate google local seo guideHow do I show up higher in Google?

2 out of 3 local business owners that I consult with start the conversation with this sentence.

It’s a natural question to ask in today’s competitive local business market.

Compiled below is a list of resources that will walk you through every step you need to start showing up higher and more often for your keywords and terms that potential prospects are searching for.

If you’re a complete newb to “SEO” techniques then that is great! Welcome!

Before you get started you’ll need to have some basic terminology down (this will make it a lot easier) to move through this guide and give you a general understanding of how the local search ecosystem works.

Bookmark this page then visit the two links below to get started. We’ll be here when you get back…

The Ultimate Local SEO Guide (Tweet It!)

 

And Now…The Ultimate Local SEO Guide

You’ll find that throughout this process you’ll need certain information time and time again.

Keep track by printing out this form if you like a pen and paper method

Or download this excel form (under Step 4) for a more in-depth aggregation of your data.

Click on a chapter below to get started.

These will always be hosted on this page…

As you work your way through your local SEO campaign you can just come back here and click the chapter you left off at.

Chapter 1 – Getting Started With Local Search Engine Optimization (SEO)

Chapter 2 – Google+ Local For Newbies

Chapter 3 – How To Keep Your Business Data Clean (3 Simple Steps)

Chapter 4 – The Ultimate Guide For Building Citations

Chapter 5 – How To Optimize Your Website For Local SEO

Chapter 6 – Why Customer Reviews Help Local SEO (and How To Get Them)

Chapter 7 – Local SEO Case Studies

Chapter 8 - The Best Local SEO Resources, Bar None

 

Chapter 1 – Getting Started With Local Search Engine Optimization (SEO)

To get started you’ll need to understand some detail about how Google and Local SEO work. What affects your ranking, where you should spend time and when you should hire someone, and how to drive leads in your door using Google.

 

Chapter 2 – Google+ Local For Newbies

You’ll need to get a handle on the basics of Google Local so you don’t negatively effect your rankings. These 7 resources will walk you through initial setup and best practices. Make sure that you read every article before you claim or make any changes.

(Apply the same methods above if you claim your Google+ Local Page instead of the Places Page. Yes, this is confusing right now.)

The Ultimate Local SEO Guide (Tweet It!)

 

Chapter 3 – How To Keep Your Business Data Clean (3 Simple Steps)

Keeping your business Name, Address and Phone Number (NAP) correct on listings across the internet seems like a daunting task (sometimes it can be). But, if you claim your local business information today with major data aggregators this “down flow” will positively affect you rankings as you work through the additional chapters.

 

Chapter 4 – How To Optimize Your Website For Local SEO

Do you have a website? No? Go build one! Have a website but haven’t touched it in years? Now’s the time! Have an expensive webmaster that charges you an arm and a leg to update it? WORDPRESS, WORDPRESS, WORDPRESS! A vital element of local SEO is your website so make sure that you can update it.

The Ultimate Local SEO Guide (Tweet It!)

 

Chapter 5 – The Ultimate Guide For Building Citations

Now that search engines are starting to index your information correctly and your website is all tuned up you’ll need to start building mentions and links to your business information to help reinforce all the work that you’ve done up to this point. The guide below will get you up to speed in no time.

 

Chapter 6 – Why Customer Reviews Help Local SEO (and How To Get Them)

Most local businesses that use the above chapters will see  significant results if they stopped after building citations. But, if you’re in a competitive market OR you’d like to secure your rankings from future competitors then you’d better complete the local SEO puzzle with customer reviews. Some of these articles are redundant but there is a nugget of gold in each one.

The Ultimate Local SEO Guide (Tweet It!)

 

Chapter 7 – Local SEO Case Studies: How Has Local SEO Paid Off For Other Businesses?

You’ve employed a SEO strategy for your local business and you may be wondering what to expect as a result of your labor. Let’s look at other businesses who have done the same and see what kind of results they are getting! Envision this chapter as the pay off of your hard work.

 

Bonus Chapter – The Best Local Resources, Bar None!

Don’t let your hard work be for not. Make sure that you keep up with the latest trends and technology as it evolves.

 

I’m always looking for new tools so if I’ve missed any please leave a comment below with the link, even if it’s your own stuff!

P.S. A big thank you to Derek Halpern of Social Triggers for the theme of this post.

Newest Local SEO Clients:

The Law Office of Gregory W. Fox
191 West Shaw Avenue, Suite 208
Fresno, CA 93704
559-222-5800

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Mikel Zaremba

Co-Founder at Radical Mustache
Mikel Zaremba is the Co-Founder of Radical Mustache. He has been helping small businesses find unique and innovative ways to market their services for almost a decade. Find him on Google+

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