All is fair in Local SEO and Reviews.
I think at this point most local business owners are aware of the benefits of search engines like Google and how important they are as a marketing tool. Especially if your business is ranked in the first spot.
What many local business owner’s fail to recognize is how important a review strategy is. I like to think of reviews as low-hanging fruit. I’m not saying they are super easy to collect but rather that they can have a huge impact on your bottom line even if you don’t rank well in the local results.
Let’s take a look at why that is.
43% of today’s searches contain a local keyword >>Tweet It<<
80% of unsuccessful searches are followed with a local keyword refiner >>Tweet It<<
77% of searchers click the first organic result over paid listings >>Tweet It<<
72% of consumers say they trust online reviews as much as personal recommendations from someone they know >>Tweet It<<
97% of shoppers found online reviews to be accurate after purchasing >>Tweet It<<
7/10 people consult reviews or ratings online before they make a purchase >>Tweet It<<
46% online users feel they can be brutally honest leaving a review online >>Tweet It<<
There’s a 500% ROI on SEO vs. 22% on PPC campaigns >>Tweet It<<
Image Source: iPopularity