How would you like to see an influx of foot traffic come through your restaurants front door?
Scores of people ready to buy your appetizers, entrees, and desserts instead of your competitors just down the street.
It’d be great, wouldn’t it?
You bet your sweet buns it would be (bakery reference.)
But here is what you are doing wrong, along with most other restaurants who rely on Google to be found.
I like to call it “category corruption” and it’s keeping you from ranking on the 1st page of search engines like Google, Yahoo, and Bing.
This one simple fix could have a profound effect on your revenue.
I’ll show you how to identify and fix it.
How Restaurants Accidentally Categorize Themselves Incorrectly
Download Free Spreadsheet of Restaurant Categories
A Guide To Proper Category Association With Phil Rozek
Now that you have watched the video and downloaded the spreadsheet…
take an even deeper dive into proper category association for your local business with Phil Rozek of LocalVisibiltySystem.com.
You’ll learn (from a seasoned local SEO pro):
Why proper categorization is so important…
What to do if Google doesn’t have a specific category for your business…
How to identify low hanging fruit when choosing proper categories for your business…
And secret tips and tricks to fixing improper categories in your citations…FAST!
Just click the play button below to start listening now.
Resources From This Episode
Phil and I cover a lot of ground in this episode. Here are the resources that we discuss when identifying and fixing category associations.
Plus a small recap of what we discuss.
- 2014 Local Search Ranking Factors – Click
- Phil’s Big List of Powerful Citations – Click
- Mike Blumenthals Google Category Finder – Click
- Moz Local Category Finder (must create free account and be logged in) – Click
- Yellow Pages Search Function – Click
- Yext Power Listings (if it makes sense for you) – Click
Remember, when you choose your category and build your citations you need to, and I quote, “Take your damn time.”
If you only fall into one category, stick to just that category. Don’t pick a category that you don’t fall into and if you can’t find your specific category pick something as close to what you do as possible.
Research your category as best as possible on Blumenthals, Moz Local, and YP.
Don’t be afraid to switch categories if your business shifts the products or services it offers by updating your categories in existing citations.
What To Do Next
You now have a deeper knowledge of proper category association. It’s time to put this new found knowledge to use. Here is what you can do to put all of this into action:
1) Research Categories For Your Restaurant
Use the spreadsheet above, check Blumenthals and Moz Local, and jot down 4-5 categories that you fall into. Keep this list handy.
2) Use Categories In Powerful Citations
Take your categories from above and use Phil’s spreadsheet of citations to update your most powerful citation’s sources. Remember if you can’t find your exact category pick one that is the closest to what you offer.
3) Watch Your Rankings Climb
After you have straightened out your categories on your citations and all your other local signals are good, sit back and monitor your rankings over the next couple of weeks.
You should see some movement. If you don’t see movement you might have bigger problems.
Now Do This
Leave me a thoughtful comment below.
Rate the podcast on iTunes.
And finally share this on your favorite social media site!