Focusing all of your internet marketing efforts on Local SEO is a huge oversight.
Marketers who say “You have to be the first on Google Local listings if you want to survive” are full of it!
Do you know why this is horrible advice?
Because it’s not true! Not one word of it!
I think it’s time to peel back the lid on this whole thing and find out once and for all what exactly is the most important element of a local businesses online marketing campaign.
It’s Really In The Research
3 out of 4 U.S. internet users will research your product and/or service on a review site.
When they get there 72% will trust every review they see even though they have never met the person who wrote it!
People make split second decisions to purchase from you no matter if you rank #1 or #1000 in the local places results.
Still don’t believe me?
How Negative Reviews Kill Sales
A recent Harvard study by Professor Micahel Luca shows just how important reviews are to your local business. He found, over a 6 year period of analysis, that local businesses with higher star ratings actually made more money.
Businesses that increased one star in rating saw a gain of 5-9 percent in revenue!
Can you believe that?!?
So even if you do rank number one on Google Local but you have negative reviews or worse yet, no reviews, you are essentially tanking any efforts from your Local SEO campaign…
And you are making less money because of it!
But this is an easy problem to fix and you should jump on it now.
7 Ways To Get More Reviews For Your Local Business
1. Be on popular review sites
(12 review sites you should have claimed)
2. Ask for them
(Make sure you and your staff know everything about reviews and how to get them)
3. Create collateral for “In House” marketing.
(Create simple word documents that you show you are reviewable)
4. Add links to your email newsletter
(You are building an email database and not focusing all your attention on social media, right?)
5. Optimize your website
(Make sure your contact page has review links)
6. Ask on your social networks
(Don’t be afraid to ask on communities that already love you)
7. Get loved ones involved
(Let friends and family know they can give you an honest, non-spammy review on Yelp if they want)
It’s your turn.
Get out there and start generating some reviews for your local business.
Heck, your livelihood depends on it!
Now share this on one of your favorite social media sites so you help not only yourself but also another local business owner that needs it.
Or if you disagree with me leave a comment below.
Read the Harvard study here: Study Finds Positive Yelp Reviews Boost Business
Latest posts by Mikel Zaremba (see all)
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