Update 2-19-14: Evidently there is still a way to claim your free listing. It now is done manually (via email). Read this comment.
Update 1-23-14: And now Search Engine Land has confirmed that MapQuest shuttered it’s basic listing service for local businesses.
Update 10-15-2013: As of right now you can no longer claim/update your MapQuest listing for free.
***Start Of Original Article***
Recently I was working with an agency and helping them not only start the Local SEO process but also move a client from an old location to a new one (which was just down the street).
There has been a lot of “maintenance” work done on old/incorrect citations so it’s been nothing short of slug paced progress. But with that comes the ability to learn, take lots of notes, and update spreadsheets and guides so the next time the process goes a little faster.
With that said I ran into a strange situation where I wanted to claim AND update a citation but I was not able to do so unless I paid for it. Not once, but on a monthly or yearly reoccurring fee.
Mapquest, Yext and You
It looks as though Mapquest and Yext have partnered to “make some sweet moola” (said in Kips voice).
Nothing wrong with wanting to monetize your platform, I guess.
But here’s the deal…
If you are a local business owner just wanting to update or claim your Mapquest listing and you’re not hip to the Local SEO game then you are going to think that you HAVE to pay to play (they MP&Yext do a good job of making you think this) and you’ll either abandon your claim – and if it has bad data, that’s a shame – or pay for something that is free.
What you’ll need to know is if your claiming process follows the steps in the image to the right then you are on the wrong track, unless of course you want to pay for this service.
The Free Option
Instead you can get to the free version of your Mapquest claim by typing “claim listing on mapquest” into Google.
The first result should be what you need.
It will look like this:
After you click on this you’ll need to create an account and update/claim your listing.
The process is pretty fast and Mapquest is great at updating their listing (my was done in 24 hours).
Ok, so I get partnerships and wanting to increase revenue. We all want that (money I mean).
I want my FREE MapQuest listing back! (Tweet It!)
But here is the deal with how this claiming process is presented.
You are made to believe that you are claiming your business listing, when you get to the end of the process you are offered neither a “Free Basic Listing” or notified that you can claim your account for free by visiting a different page.
If I put myself in the local business owners shoes I think this is a bit, scammy, for lack of a better word. I would believe that I have to pay for this service and that is just not the truth.
Maybe I’m being sensitive though. I’m a big teddy bear after all.