31 Local SEO Tips For Better Rankings (+ Free Download)

What if I told you that if you put in 1 month of work you could be ranking in local search results in a couple of weeks after that?


Can you do it?

Can you put the axe to the grinding wheel and try to get visible in the local results on Google?

You’re here right now which means two things 1) you are a lot smarter than your competition and 2) you’re looking for a way to get your local business to show up higher on Google so you’re most likely willing to put in the work.

So check this out…

Here are 31 tips for you. Is it everything you need to know? Probably not. Is it enough to get you ranking? Most likely. *on rare occasions it might not be

Do just one thing a day. Do NOT do more (burnout).

Do less if you need to, even if it takes you 2-3 months.

But challenge yourself to try to get the steps below in the next month.

Start now.

Right now.


  1. Research your keywords and key terms, find out how people are looking for your business.
  2. Research your business category and write down 5 possible selections.
  3. Optimize your title tag on the home page of you site. Include your city, state, and primary service/product along with your business name.
  4. Add a meta description to the home page that includes your phone number and address
  5. Add your Name, Address, and Phone Number to the footer or header of your site and wrap it in a schema.
  6. Optimize your contact page.
  7. Add a geo-sitemap and kml file on your website
  8. Add an “alt” description to your images on your website and use your city, business name and product in it.
  9. Blog 2-3 times a week with local content (here’s 100 ideas and another 100 ideas)



  1. Claim your Google+ Page and verify your website and email.
  2. Check for any duplicates on mapmaker by searching variations of your business name, address and phone number in quotes “business name town, state”
  3. Add a profile picture and header image to your Google+ Page and add 7-10 pictures in an album.
  4. Connect Your YouTube to your Google+ Page and post a video answering a question about a problem in your industry.
  5. Fill out your contact information, put your suite number on the 2nd address line, and add your hours.
  6. Add a description that describes what you do using your most popular product, make a bullet list of 5 of your most popular services and link those to the appropriate pages on your website.
  7. Take a picture of something related to your business and post it with a descriptive update.
  8. Create a community that relates to your business but don’t promote yourself (e.g. make a “best happy hours” for your town, if you’re a bar or restaurant)


Data Aggregators and Citations

  1. Claim your business on Infogroup, Acxiom and Factual.
  2. Claim and optimize your Yahoo Local listing
  3. Claim and Optimize your Bing Local Listing
  4. Claim and optimize Yelp, Foursquare, CitySearch, Yellow Pages, SuperPages, Manta, and Merchant Circle.
  5. Search your name, your address, and your phone in quotes “like this” on Google and look for mentions of your business that have incorrect info, or duplicate listings.


Social Media

  1. Claim and optimize your Facebook page with NAP, timeline photo, profile photo and add a post.
  2. Claim and optimize your Twitter page; add a description that uses your business name, address and phone number. Add your website link also.
  3. Claim your Instagram account; fill out your bio and include your NAP, add your URL, post 3-5 pictures a week and tag your location before you upload your art.
  4. Claim your Pinterest page, add boards that relate to your business. Add a board that you can upload your own pictures to and tag your location.


Local Links

  1. Join your local BBB (if not for the link alone)
  2. Send out a press release to your local newspaper and local online blogs.
  3. Travel Facebook as your business page and comment on other local business pages.
  4. Review other businesses in town on your personal Yelp account.
  5. Host an event at your location (even if it has nothing to do with what you offer) and employ a Local Event SEO Campaign.

Get Started

Seriously, you can do this!

I’ll even help you.

Download the excel spreadsheet that has a couple of perks in it to help you get through this list a little bit smoother.

Enter your name and email to get the free download


Don’t want the spreadsheet?

No big deal just bookmark this page so you can come back to it.

And good luck. I believe in you!


  1. says

    Thanks for sharing this Mikel, I’m in the process of setting up a new business, I have been into SEO & small business marketing for a while, but having this a checklist/guide is awesome, I’ll share it along too! :-)

    • Mikel Zaremba says

      Great to hear, Leonardo. Good luck with the new business, if you need any help reach out at any time.

      Thanks for stopping by and sharing with your community!

  2. says

    Local SEO is currently the hot trend in search engine marketing because it provides business owners with great response. This article will share some practical SEO tips that you can use.

  3. Rich Owiungs says

    Thanks Mikel. How exactly do you verify your website to get the checkmark by it on your Google+ page? Is that just Webmaster Tools verification?

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