1 Facebook Post For Business Pages That Always Works

This is a super simple but pretty crazy post idea for Facebook that has always worked for me.

If you are running a business page for your company try this post out and you can see what I’m talking about.

It’s really easy…

You ready for it?

Use the word “Or”.

Ok, now don’t run off and post just the word “or” then come back her and call me a liar because it did nothing for you.

Let me explain.

Create a Debate

Ok, so by now you have probably read that a little “friction” causes discussion online.

So when you use this update tactic you are basically causing a little bit of that friction for your company.

But here’s the kicker. You are going to use your own product to get the conversation going on your Facebook page.

Take your two most popular items. Could be menu items (if your a restaurant), maybe it’s a cast iron sink and a porcelain sink (appliance store), how about a DUI Checkpoint and a Speed-trap (if you’re a lawyer).

I think you get the point.

Now pit these two ideas or products against each other by using the word “Or”

  • Restaurant: Cheeseburger with Fries OR Onion Rings?
  • Appliance Store: Fixed Shower Head OR Detachable Shower Head?
  • Lawyer: You get pulled over. Would you rather it be a Police Officer, Sheriff, OR Highway Patrol?

See what we are doing here?

Use An Image To Amplify

facebook post that works

It doesn’t have to be a professional image.

So you’ve figured out what you want to pit against each other.

Don’t just throw the question out there. Give your conversational post every chance it can get by using an image.

This doesn’t have to be some fancy, dancy thing that you pay a graphic artist $100 to do.

Just open a Word doc or PowerPoint (I.T. company could use that one) and create an image.

I like to add just the objects that are being discussed.

Add an “A” and “B” above each image.

Then post away.

Your Turn

Go try this on your business page.

After you have done it come back here and post a link to the update in the comments and show how it worked for you.

I’ll showcase the posts that worked the best!







  1. Sarah says

    How about if you manage a Facebook page for a winery? Could you say “Having spaghetti and meatballs for dinner? Would you pair it with tempranillo or merlot?”

    I’ve wanted to do a post like this, but wasn’t sure how to make a discussion with wines.


    • says

      Hey Sarah – yes you could go that route. I would probably stick to one question though like “Spaghetti & Meatballs for dinner, (A)Tempranillo or (B)Merlot?”

      Or you can do California wines vs. Out of state (international). Or Town(A) wine vs. Town(B) wine, etc.

      You might also pit certain types of cork screws against each other.

      Or labels (simple) vs. (extravagant)

      Red vs. White

      Dessert vs Table

      Thanks for stopping by, that was a great question.

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