The ABC’s Of Instagram For Restaurants

Be selective with the images that you repost on your Instagram account. Don’t be anxious to repost every picture, instead, focus on the “best” user generated content.

When you display your product in a poor light this will adversely affect your business.

Bad pictures, bad perceptions.

There’re a couple of businesses in the town …

Continue reading The ABC’s Of Instagram For Restaurants

2 Overlooked Google Places Guidlines

The devil is in the details.

You’ve probably heard that term before.

And it could not be more true when it comes to claiming and optimizing your Google+ Place page.

Chances are you’re overlooking two really simple guidelines that create confusing signals for your local rankings on Google.

1) The Second Line

If you have …

Continue reading 2 Overlooked Google Places Guidlines

3 Local SEO Secrets Learned Over Time

foursquare marketing stache

I had a conversation with a highly regarded Local SEO the other day. It was pleasant, informative and it blew my mind.

Listening to someone talk who has been in the Local SEO game for almost a decade and has forgotten more than most of us have ever learned is a real eye opener.

I …

Continue reading 3 Local SEO Secrets Learned Over Time

How To Sabotage Your Local SEO Rankings

A few years ago I was tasked with helping a multi-location grocery store chain achieve rankings on Google.

They had 12 locations (4 of which were in super competitive markets) that had absolutely zero visibility in search, no website, and a brand-spanking-new url.

Needless to say there were many hurdles to overcome.

I set out …

Continue reading How To Sabotage Your Local SEO Rankings

Run A Share Contest on Facebook (How To For Business Pages)

Ok. I was going to be lazy and just share another blogs update about how to have your Facebook community “Share” a post to be entered in to win a prize of some sort.

I decided to Google it and just use a link or image to someone else’s site and to my surprise nothing …

Continue reading Run A Share Contest on Facebook (How To For Business Pages)

How To Claim Your “Free” MapQuest Listing

Update 2-19-14: Evidently there is still a way to claim your free listing. It now is done manually (via email). Read this comment. Update 1-23-14: And now Search Engine Land has confirmed that MapQuest shuttered it’s basic listing service for local businesses. Full article here.

Update 10-15-2013: As of right now you can no longer …

Continue reading How To Claim Your “Free” MapQuest Listing

3 Facebook Marketing Mistakes You Don’t Know You’re Making

facebook marketing for local businesses

Have you ever posted on your Facebook business page and instantly thought “Should I have done that?”

You’re not alone.

When I first started marketing on Facebook there were no guidelines, not data to analyze, no tried and true methods.

It was like the wild, wild west out there!

And with that came fear. Yup, …

Continue reading 3 Facebook Marketing Mistakes You Don’t Know You’re Making

1 Facebook Post For Business Pages That Always Works

facebook marketing for local businesses

This is a super simple but pretty crazy post idea for Facebook that has always worked for me.

If you are running a business page for your company try this post out and you can see what I’m talking about.

It’s really easy…

You ready for it?

Use the word “Or”.

Ok, now don’t run …

Continue reading 1 Facebook Post For Business Pages That Always Works

Local SEO Is A Waste Of Money

How To Use google for local businesses

Focusing all of your internet marketing efforts on Local SEO is a huge oversight.

Marketers who say “You have to be the first on Google Local listings if you want to survive” are full of it!

Do you know why this is horrible advice?

Because it’s not true! Not one word of it!

I think …

Continue reading Local SEO Is A Waste Of Money

3 Mobile Photo Edits For Better Pictures (Snapseed App Review)

local-business-social-media-marketingBefore we even get into this post, let me make a disclaimer.

The businesses used below for examples are doing more than 90% (my math) of other local businesses in regards to internet marketing.

This post isn’t about what they are doing wrong…

it’s about what they …

Continue reading 3 Mobile Photo Edits For Better Pictures (Snapseed App Review)